Why I Decided to Rebrand My Business

 Hi everyone!

I am sure that you are beginning to notice that I have started to make some changes in my business and I wanted to give you some insight as to why I have begun to do this. Now I've been on facebook for a really long time and I have struggled to figure out what it is I really want to do with my business. I have a lot of skills, talents, and interests; and if you have followed me for a long time you will know that I haven't really be able to define what it is that I really want to do, or what it is that I stand for. 

I started the Green Witches Corner over 10 years ago on facebook as a place where I could essentially share what I like to do, and it eventually became so much more! As the group began to grow and members started to flow in I was super overwhelmed with what I should be doing. I enlisted the help of others and fumbled my way through the process. At the same time I was also going to school and trying to work for myself to try and create an income for my family. I was doing pop up markets, selling the things that I would make, learning about my interest, and raising my children. This grew into trying my hand in the brick and mortar style business, and I opened a storefront and then failed at it three different times.

Now I'll be the first to tell you that I did not have a clue what I was doing, I just knew that I liked to be creative, work for myself, connect with others, and learn. As a mom of three this wasn't exactly the easiest; and my life came with its own set of challenges that I don't really share, but none the less I did my best to create, give, and provide where I could in my life. 

Back in 2021 after I had a major life change I decided to give the business thing a try one more time. I had spent quite a bit of time in school learning about plant based medicine and alternative health in school, and after the local community lost one of our best health food stores I thought I would try and fill the void in the community with an herb store. Now being a witch, and someone who really liked to learn about plants and the magic they carry I thought that I could manage a storefront like an herb store. Failing at all my other business ventures and learning from those gave me an idea of what not to do. So I connected with the local business development center to learn about all the stuff I didn't know so that I wouldn't fail a fourth time. 

I spent hours and days researching, and defining what I thought I wanted to provide. I crafted spells to define what I needed, and even directed all aspects of what I was looking for so that I could give my intentions a little energy and direct my focus towards my goals. Then I went for it. I thought I planned everything out perfectly. I had a budget, an idea, and a direction. I was crafty enough to make whatever I wanted, and I did have a little help along the way. As things came together the store really took off, and it looked like it was filling the missing void in the community, but things can change in a heartbeat.

Between my own personal flaws, my insecurities, and some outside influences that I had no control over I started to notice a decline in my business that ultimately had me closing my doors just a short 3 years later. I had a lot of feelings about closing my doors, and at first I thought that I would just take everything home and just have an online store where I could just deliver orders to those who ordered. But the time away from the store gave me time to think about what I did and didn't like about having a store. It also helped me define where my weaknesses are.

Yea I'm creative, and yea I know a lot of things, but I just wasn't sure I liked being stuck in a store all day. I sucked at inventory and I didn't have the funds needed to employ anyone to do it for me. If I could have built a business model where I employed people or even understood how that and other things worked, then maybe the store would have been a bit more successful. The reality of the situation was that I just had so many ideas of what I wanted to do while I was there, and not enough courage to create and follow through on a lot of them. I gave myself excuses that limited my growth, and damaged my credibility. 

That brings us to the rebranding... 

Why am I doing it? Well for starters, the online presence that the Green Witches Corner has, that was built over that last decade hasn't really faltered. The goals and values I have for the groups have remained the same over the years, and I think using the name for my herb business just really confused my market. After closing down the shop I ran across a few pieces of information that changed my perspective on what I'm doing, and taught me how to redefine and identify my passions. 

The Green Witches Corner as an organization has always stood for a few things and they are 

1. Community & Connection

2. Learning & Sharing

3. Respect & Understanding

4. Spiritual Growth & Appreciation

5. Freedom of spiritual self expression

As the groups under the organization have grown over the years, my focus on them became distracted by the desire to work for myself, and an inability to understand my passions. I just needed a little nudge to get my focus back in the right direction, so I could redefine what I really want to stand for. So, I'm uncovering my eyes, pulling back the veil, and stepping back into, and coming out into the open with what I have a lot of passion for. 

The green witches corner for the last 9 of the 13 years it's been around, has been the cornerstone for supporting the versatility in practice, and spirituality, with respect between cultures, traditions, and practice. I stand on the fact that what you believe in and what you do are not the same, and what you believe and what you do don't have to be the same either. Spirituality is a very personal thing and so are the practices you hold.

My thoughts behind this are simple, who are you to tell someone else what to believe or what to do? 

Why can't we all gather together as a collective and share what we know with the intention of helping others grow and understand the various perspectives between practices, faith systems, and cultures? There should be no need to ostracize one over the other, because it defeats the purpose of developing a personal spiritual path with practices that divinely connect to you.

So with a huge passion for unity, community, and respect for everyone, I plan to refocus my passions back on building a long standing space where witches, pagans, spiritual, and like minded others can connect, share, develop, and learn from one another without feeling rejected, ostracized, or corrected along their path. Because the last time I checked, the foundations for believing in something, or practicing magic, didn't come from one source. It's universal and foundational, and it's time we get over the power trip, because you don't have to believe or practice by a specific culture, tradition, or pantheon to build and form a personal connection with source along a practical path that aligns with who you are as a person.

Going forward the Green Witches Corner has developed and finalized our mission and vision for the organization and I will stand by creating a safe environment where you can be you!

Company Mission Statement

Creating a vibrant haven where individuals of diverse spiritual paths can explore, learn, grow, support, gather, and celebrate their unique journeys through a harmonious environment that celebrates nature's rhythms, and fosters profound connections.

Company Vision Statement

Aspiring to cultivate a global community where cultures, spirituality, and practices are celebrated and honored, fostering mutual understanding and interconnectedness among all peoples through classes, community, and collaborative initiatives.

So, with all that in mind... Here's to a new beginning! I hope you tag along!

Be blessed & be you!

That's all that matters ❤